Crafting elegant and distinctive Pinot Noir and Chardonnay

Overview: Fullerton Wines is a true family-owned gem nestled in Oregon’s Willamette Valley, where tradition, passion, and the pursuit of quality intertwine. Founded in 2012 by Eric, Susanne Fullerton and their son Alex, who has become the winemaker, deeply involved in every step of the winemaking process. This journey began with Eric’s early exposure to viticulture during his teenage years in Germany, which sparked a lifelong passion for wine that would later be shared with his family.

Founded: 2012
Winemaker: Alex Fullerton
Owned & Operated by: Eric and Susanne Fullerton
Fruit Sources: Select Vineyard Partners and Estate Ivy Slope Vineyard
Varietals: Pinot Noir and Chardonnay
Viticulture: Organic, Sustainably Farmed Vineyards
Total Production: 8,000 cases

Alex’s love for wine bloomed during his time working at local vineyards, where he honed his craft and developed his scientific approach to winemaking. After stints in New Zealand, he returned home to work alongside his family, creating their first vintage in 2012. The Fullertons started small, producing only 300 cases, but the passion and commitment to quality were evident from the beginning. Today, Fullerton Wines produces thousands of cases annually, with a focus on Pinot Noir and Chardonnay, sourced from their estate Ivy Slope Vineyard and select, sustainably farmed vineyards.

The Fullertons take pride in making wines that are approachable, with Alex’s scientific but humble approach allowing guests to connect with the wine in a way that feels natural, rather than intimidating. This mindset is integral to their success and something that shines through in their tasting room. The Fullertons offer more than just exceptional wines; they provide an experience. Guests are welcomed as if they are sitting at the family kitchen table, greeted with warmth and a genuine desire to share their story. Alex, in particular, brings an open, passionate, and down-to-earth approach to conversations about wine, making sure that no question feels too simple, while also creating an atmosphere where people feel comfortable and at home.

A cornerstone of Fullerton Wines’ offerings is their signature “Five FACES” series, which honors the five members of the Fullerton family. This series, including both Pinot Noir and Chardonnay, reflects the family’s commitment to quality, while their “Three Otters” lineup draws from their Scandinavian heritage, telling a unique story through each bottle.

Sustainability is also a key pillar of the winery, with a focus on responsible viticulture practices. The Fullertons believe in the future of their wines and strive to make them accessible to a larger audience, expanding their footprint in direct-to-consumer channels and wine clubs. Their wines are crafted to be enjoyed with a wide variety of meals, from fine dining to more casual, approachable pairings. This relaxed yet thoughtful approach to wine, combined with their passion for family and hospitality, ensures that Fullerton Wines remains a standout in the crowded Willamette Valley wine scene.

From humble beginnings to a thriving business, Fullerton Wines embodies the spirit of family, sustainability, and above all, a dedication to producing wines that are both exceptional and approachable. Every bottle tells a story of a family’s journey, and with each sip, you’re invited into their world. Whether you’re enjoying their wines in the tasting room, learning about their winemaking process, or pairing their wines with your next meal, Fullerton Wines invites you to become part of their story.